How You Can Incorporate Organic Food or Beverage Items into Your Restaurant or Food Business
Most of us already have a good understanding of what organic food is and what it can do, and you may even have a few organic items in your pantry at home. But if you are the owner of a restaurant or manufacture various food/beverage products, having organic ingredients can be beneficial for you financially as well.
The demand for organic food products is growing as we write, and it can be quite profitable if you venture into organic items and feature them on your menu or food/beverage offerings. And even if organic food will cost more than traditional food, many consumers are more than willing to pay for it as they consider it a worthwhile purchase. But the bigger question is, how can you easily incorporate organic food or beverage items into your restaurant or food business? Moreover, how can you assure the success of your endeavour? Here’s what you need to know.
More reasons to offer organic
As you may already be well aware, organic food is referred to as such because of how it was grown and cultivated. Simply put, it’s food that was grown and cultivated without any artificial chemicals, such as fertilisers and pesticides, and it doesn’t contain any GMOs or genetically modified organisms. But the question is, what does this all mean, and what are its benefits?
There are various benefits brought about by offering organic food, and one of these is the simple fact that it’s healthier and loaded with more minerals, antioxidants, and vitamins. Consumers today are a lot savvier and choosier, and they know exactly what they want to put in their bodies – or avoid. There has also been a lot of emphasis on antioxidants in recent times. Certain studies have shown that organic food has higher levels of antioxidants and vitamins than its regular food counterparts. In fact, in some studies, it was pointed out that the level of antioxidants with organic food was almost 70% higher.
Another reason to go organic with your food and beverage offerings is that organic food has enhanced fatty acid content, especially in terms of organic meat and milk, which have also been shown to have higher Omega-3 fatty acid levels.Of course, no one can deny that most of the food produced today is produced with the help of antibiotics, which is mainly used in the meat sector to stimulate livestock growth. It is a big concern for many as it exposes us to antibiotics and may even increase our resistance to them, making us more vulnerable to the spread of disease. However, these reasons are just the tip of the iceberg – in essence, it makes sense to offer organic.
How you can include organic in your menu or offerings
- Find out who your consumers are
Firstly, you need to find out who your consumers are. Figure out their wants and needs, and find out what makes them decide to buy. To answer this, you need to find out what they consider essential. For example, families with growing children may be keen to find healthier food and beverage choices, and you can then add one or two organic dishes to the kids’ menu of your restaurant. If you own a food or beverage manufacturing facility, you can try including organic fruit juice as one of your products. Kids love fruit juices, and parents will be happier when they know they have the option to buy organic fruit juices instead. You can find organic fruit juice concentrate suppliers like EE & Brian Smith that can offer you a range of choices in fruit juice, from passionfruit to pineapple, blackberry, strawberry, apple, pear, peach, and more.
If you don’t want your customers or consumers to become suddenly overwhelmed with a significant change in your menu or product offerings, introduce it gradually. You can start by coming up with a campaign that promotes organic food, for instance, and release or distribute flyers and brochures proclaiming the benefits of organic food. If you have a restaurant, train your servers to promote your organic food menu and tell your customers about it. You can even have a promotional campaign where you give customers a free taste of some organic items.
Proper advertising is key to solidifying your new organic food offerings. However, if you don’t want to spend too much on advertising, you can focus on social media. Let your customers and consumers know that you are now offering organic dishes or products using organic ingredients. It’s worth remembering that people between the ages of 31 to 40 are the main consumers of organic food, and a vast majority of these consumers are on social media on one platform or another. People will be more willing to try it out once you spread the right awareness about your organic food/beverage offerings and create a buzz around them.
Remember that it may require an initial investment, but if you keep it up and continue giving the correct information to your consumers, your initial investment will eventually pay off. It may even be your biggest draw!
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- Text source: www.saladplate.com